Marillest

Marillest is the first designer-brand fashion-company comprised of three female partners… that specialize in the design of trendy, rugged, hip, and fashionable, men’s street-apparel – brought to life by their company logo… birthed from the Emblem of the Eye; an ancient insignia that has symbolized good luck and fortune for centuries. There has yet to have been a woman, or women’s faction, that has really taken the initiative to significantly impact the trendy counterculture of men’s everyday street-wear……… until now…

Arpa Sarian, Mary Nazaryan, and Piruz Dedeyan – the three founders of Marillest (Mar-illest) – like to refer to themselves as “The illest girls in the hat game…” Hats, though – Hats were only the beginning. Marillest has branched out now even further since the company was first established in the winter of 2008, and includes in their designer collection: T-shirts, sweatshirts, hoodies, and a diverse array of other styles of men’s-attire that bare the Marillest insignia. The CEO’s at Marillest, as women, know as well as any man… what they like… particularly, what they like to see their men wear. They believe that, by adding a bit of culture and comedy to Marillest designs, it would be a perfect way to reach out to the masses. Dino, Marillest’s company logo, had been conceived early on during the company’s manifestation, and was modeled after a primordial emblem that signifies prosperity… thus preventing the onlooker’s “Evil Eye,” or the “hater’s,” from perilous judgment. In effect, by cloaking oneself in a garment engineered by Marillest, one would, in fact, be blessing themselves with good fortune, and moreover… doing so in a fashionable manner.

“Our mission, here at Marillest, is to provide for the average consumer a contemporary, high-quality, and affordable line of everyday men’s street-apparel… that combines a twist of culture, style, and trend… with a comical element, signified in the Emblem of the Eye, found on each and every one of our product-designs… and fashioned to protect its owner from harm.”

Marillest is a movement enveloped by optimism, placing its emphasis on always remaining positive, and providential. The human mind is powerful and mysterious… and sometimes one needs to be reminded of their true self – who they really are – and the proper path for which they should follow. Everything happens for some reason or another. Good luck, according to Marillest, will guide that reason. By dressing oneself in a hat, or a shirt, or even by simply fastening a Marillest sticker to one’s cellular phone or car… Dino will always be there to remain such a reminder, and to constantly reinforce an outlook of “optimism……” and “fortuity.”

Optimism + Fortuity = Happiness…

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inspired by the work of SAUL BASS, ART GOODMAN and DAVE NAGATA.
hitchcock typeface by MATT TERICH. tumblr theme by MATTHEW BUCHANAN.